Detail Pages
Event Details Page
You can navigate to a specific details page by clicking an event within the Events section. Once you select one, you’ll be brought to the “Info” tab within the details page and have access to 7 other tabs that provide additional show details. See it in action »
The show details page tabs are as follows:
Info Tab
The “Info” tab displays important show details such as date, number of days until the show, ticket counts, and more.
Date - The show date.
Days Out - The number of days until the show date.
Counts - The number of tickets sold.
% Sold - The percentage of capacity sold.
Info - This contains key editable details about the show. To edit any of these sections click the Edit button in the top right corner.
Event Name - The name of the artist or event.
Headliner - The headlining performer.
Support - Any supporting performers.
Venue - The venue, stage, or room name that the performance is happening in.
Date - The date of the show.
Door / Show Time - The time doors open and the time the show starts.
Additional Info - Any simple additional info (e.g. byline, door/show times, etc)
Ticketing Tab
The “Ticketing” tab displays important ticketing and box office related information such as announce, presale, on sale date and times, ticket prices, ticket link, ticket counts, and more.
Counts - The number of tickets sold.
Revenue - The amount of revenue generated from ticket sales.
Info - This contains key editable ticketing details for the show. To edit any of this section click the Edit button in the top right corner.
Announce - The show’s announce date and time.
On Sale - The show’s on sale date and time.
Type of Show - The name of the show promoter.
Est. Attendance - the number of expected tickets to be sold.
Venue - The venue, stage, or room name that the performance is happening in.
Ticket Link - The link for purchasing tickets.
Dates - This section allows you to store key dates such as on sales, announces, presales, etc.
Ticket Types - This allows you to store various ticket types, such as advanced, day of show, VIP, etc.
Marketing Tab
The “Marketing” tab displays important information that’s useful for marketing the show such as genre, similar artists, Facebook event link, contacts and more.
Counts - The number of tickets sold.
Est. Attendance - the number of expected tickets to be sold.
Days Out - The number of days until the show date.
Info - This contains key editable marketing details for the show. To edit any of this section click the Edit button in the top right corner.
Marketing/Ticket Letter - Stores the document typically sent to agents that outline the marketing plan for the show. Sparrow can automatically generate and save the marketing letter here through one of it’s automations. Learn more about automations here » You also have an option to manually upload a marketing letter by clicking the “Edit” button in the top right corner.
Facebook Event Link - Save the Facebook event link here.
Genre - Select any applicable genres for the show.
Similar Artists - Store a list of affinity artists here.
Marketing Notes - A free entry form where you can type in any additional marketing notes.
Targeting Notes - A free entry form where you can type in any additional targeting notes (e.g. audience demographics, ad copy, etc.).
Contacts - A list of assigned contacts that are related to the show or helping promote it (e.g. agents, local partners, street team, etc.). See how to add contacts here »
Name - Contact name.
Email - Contact email.
Description - A description of who the person is (e.g. agent, media, etc.).
Status - If the contact’s involvement is pending approval, a status of pending, approved, or denied can be designated.
Important Links - A list of saved important links (e.g. artist websites, social links, bios etc.). See how to add links here »
Name - Name to describe the link.
Link - The saved link.
Budget Tab
The “Budget” tab displays important budget and expense details such as show budget, total spend, spend details, planned spends and more.
Spend - The amount of budget spent so far.
Budget - The total budget amount.
Spend (%) - The percentage of budget spent so far.
ROI - Return on investment based on budget spent and revenue generated so far.
Details - This contains key editable budget details for the show. To edit any of this section click the Edit button in the top right corner.
Budget - The total budget amount.
Est. Attendance - the number of expected tickets to be sold.
Capacity - The capacity of the venue.
Details: Spends - A list of show related marketing expenses. These can be filtered by company, category and whether or not the expense has been paid. There is also an option to search for expenses by using the search box in the top right corner. Click on an expense to view and edit the details. A new spend can be added by clicking the “+ Add New” Button. See how to add a new spend here »
Date(s) - Displays the run dates of the promotion, if applicable.
Category - Displays the category of the expense (e.g. Digital, Traditional, Operating or Other).
Company - The company name where the expense was incurred.
Trade - Displays the number of tickets provided in trade value, if applicable.
Cost - The amount of the expense.
Facebook Ads Import - Syncs your Facebook Ads Manager to Sparrow to automatically import expenses from your Facebook advertising campaigns.
Go to ads button - Click this button to quickly navigate to your Facebook Ads Manager.
Planned Spends - A list of expenses that you have planned throughout the entire show campaign. This allows you to strategically plan out how you would like to allocate your budget and create a schedule as to when certain pieces will be executed. Click on a planned spend to view and edit the details. A new planned spend can be added by clicking the “+ Add New” button. See how to add a new planned spend here »
Task - A description of the planned spend.
Period - the milestone in the show’s campaign that the expense will occur (e.g. announce, on sale, close, etc.).
Start Date - The date that the expense activity is planned to start.
End Date - The date that the expense activity is planned to end.
Budget - The amount of the planned expense.
Status - If the planned spend is assigned to a team member this will automatically generate a task in their personal task list. The status will then reflect the status as it currently is in their task list (e.g. pending, in progress, done).
Assets Tab
The “Assets” tab displays all creative uploaded for the show categorized by formats.
Graphics - This is where you can store and manage all creative assets for the show. Sparrow has built in automations that can generate several social media formatted images from an image saved in the “Press Photo” field. Learn more about automations here » Images can also be added or removed manually by clicking the “Edit” button in the top right corner. See how to add and remove graphics here »
Asset Links - A free entry form where you can save additional links to assets (e.g. Dropbox, Google Drive, etc.)
Press Photo - Save press photos and live photos here.
Facebook Event Photo - Save a Facebook Event formatted photo here.
Social Announce - Save an announce specific social media feed formatted photo here.
Announce - Store - Save an announce specific social media story formatted photo here.
Social On Sale - Save an on sale specific social media feed formatted photo here.
On Sale - Story - Save an on sale specific social media story formatted photo here.
Video - Save and view a Youtube video of the artist here.
Tasks Tab
Details: Tasks - displays the tasks related to the show as compressed tiles. Each tile displays key details such as task description, due date and status. Click a tile to navigate to the detailed view of that task. Tasks can be filtered by who they are assigned to, period, status, category, and whether or not they are overdue. New tasks can be created by clicking the “+ Add New” button. Learn more about task creation and management here »
Task ****- Description of the task.
Due - The task due date.
Assigned To - The team member the task is assigned to.
Period - the milestone in the show’s campaign that the task will occur (e.g. announce, on sale, close, etc.).
Status - displays the status of the task as it currently is in the assigned team member’s task list. (e.g. pending, in progress, done).
Automations Tab
Clicking the ellipses at the end of the tabs list reveals additional submenus including “Automations”. Selecting “Automations” brings you to all of the automations that have been executed for the show and displays them as compressed tiles. Each tile displays details about the automation such has automation type, date executed, and status. Click a tile to see the details of the automation. Click the “+ Add New” button to execute a new automation. Learn more about automations here »
Chat
Clicking the ellipses at the end of the list of submenu tabs, reveals additional submenus including “Chat”. Selecting “Chat” brings you to the chat feature that allows you to leave notes about the show, tag team members, and upload files.
Admin, Update & Edit Buttons
The “Admin” “Update” and “Edit” buttons are featured at the top of every tab in the show details page.
Admin Button
Show Status - change the show status to postponed, cancelled, rescheduled, or sold out. The status selected with then automatically appear as a prefix to the show name. This will make it easy to identify & search for shows with these important statuses.
Delete Show - allows you to delete a show record from your Sparrow account.
More tools to come.
Update Button
The “Update” button pop ups a form that allows you to quickly add or change key show information such as, ticket counts, capacity, show status, presale info and more.
Edit Button
The “Edit” button allows you make changes to any editable field on any tab within show details page.
Click “Save” to save your changes.
Click “Cancel” if you do not want to save any changes made
Last updated