> For the complete documentation index, see [llms.txt](https://learn.getsparrow.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.getsparrow.co/tutorials/integrations/connecting-meta-to-sparrow.md).

# Connecting Meta to Sparrow

Sparrow can connect with your Meta account to automatically retrieve ad spends.  Spends are retrieved once every 24 hours and matched to the Sparrow event.

{% hint style="info" %}
Sparrow's matching algorithm looks at your ad campaign name to match expenses to the correct Sparrow event.  To improve the match rate we recommend including the event name and date in your campaign (e.g. 10/16 Beyonce Open Ads).
{% endhint %}

## How to Connect Meta

{% embed url="<https://youtu.be/-2g7K6PZwiI>" %}

1. Go to your Meta Business Manager: <https://business.facebook.com/settings/ad-accounts/>
2. Click on the ad account you want, select *"Partners"* and *"Add Partner"*
3. Enter the following Business ID: **1193347877696924**
4. Under permissions, the only thing needed is "View Performance"