> For the complete documentation index, see [llms.txt](https://learn.getsparrow.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.getsparrow.co/tutorials/integrations/connecting-meta-to-sparrow.md).

# Connecting Meta to Sparrow

Sparrow can connect with your Meta account to automatically retrieve ad spends.  Spends are retrieved once every 24 hours and matched to the Sparrow event.

{% hint style="info" %}
Sparrow's matching algorithm looks at your ad campaign name to match expenses to the correct Sparrow event.  To improve the match rate we recommend including the event name and date in your campaign (e.g. 10/16 Beyonce Open Ads).
{% endhint %}

## How to Connect Meta

{% embed url="<https://youtu.be/-2g7K6PZwiI>" %}

1. Go to your Meta Business Manager: <https://business.facebook.com/settings/ad-accounts/>
2. Click on the ad account you want, select *"Partners"* and *"Add Partner"*
3. Enter the following Business ID: **1193347877696924**
4. Under permissions, the only thing needed is "View Performance"


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://learn.getsparrow.co/tutorials/integrations/connecting-meta-to-sparrow.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.