> For the complete documentation index, see [llms.txt](https://learn.getsparrow.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.getsparrow.co/more-info/supported-merge-tags.md).

# Supported Merge Tags

Merge tags can be used in Email Templates, Graphics or Marketing Plans. All merge should be noted using double brackets (e.g. {{insert merge tag here}} ).

| Name                     | Description                                  | Example                                                                                                                                                         |
| ------------------------ | -------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| {{Event Name}}           | Main Show Name                               | Paul Oakenfold                                                                                                                                                  |
| {{Event Date}}           | Simple show date                             | 8/26/2021                                                                                                                                                       |
| {{Pretty Date}}          | Formatted show date                          | Thursday, August 26, 2021                                                                                                                                       |
| {{Announce}}             | Simple announce date + time                  | 8/20/2021 10:00AM                                                                                                                                               |
| {{Pretty Announce Date}} | Formatted announce date + time               | Friday, August 20, 2021 10:00AM                                                                                                                                 |
| {{On Sale}}              | Simple on sale date + time                   | 8/27/2021 10:00AM                                                                                                                                               |
| {{Pretty On Sale Date}}  | Formatted on sale date + time                | Friday, August 27, 2022 10:00AM                                                                                                                                 |
| {{Similar Artists}}      | Similar Artists                              | Calvin Harris, Paul Van Dyke, Diplo                                                                                                                             |
| {{Venue}}                | Venue/Stage name                             | The Parish                                                                                                                                                      |
| {{Genre}}                | Genre                                        | EDM                                                                                                                                                             |
| {{Ticket Link}}          | Link to main ticketing page                  | <https://www.seetickets.us/event/Future-BassCampfeatKnowMatterandPillager/441871>                                                                               |
| {{Facebook Event Link}}  | Link to the Facebook Event                   | <https://found.ee/FutureBassCamp_RSVP>                                                                                                                          |
| {{Advanced Price}}       | Price of tickets in advance                  | $25                                                                                                                                                             |
| {{Day of Show Price}}    | Price of tickets day of show                 | $35                                                                                                                                                             |
| {{Budget}}               | Show Budget                                  | $1,000                                                                                                                                                          |
| {{Event Dates List}}     | A list of all dates associated with the show | Announce Date: Tuesday, October 18, 2022 10:00AM Venue Presale Date: Thursday, October 20th 10:00AM (Code: DEMO) On Sale Date: Friday, October 21, 2022 10:00AM |

Need additional merge tags added? Reach out to your Sparrow rep and we’ll see if we can add them!