Supported Merge Tags

Merge tags can be used in Email Templates, Graphics or Marketing Plans. All merge should be noted using double brackets (e.g. {{insert merge tag here}} ).

Name	Description	Example
{{Event Name}}	Main Show Name	Paul Oakenfold
{{Event Date}}	Simple show date	8/26/2021
{{Pretty Date}}	Formatted show date	Thursday, August 26, 2021
{{Announce}}	Simple announce date + time	8/20/2021 10:00AM
{{Pretty Announce Date}}	Formatted announce date + time	Friday, August 20, 2021 10:00AM
{{On Sale}}	Simple on sale date + time	8/27/2021 10:00AM
{{Pretty On Sale Date}}	Formatted on sale date + time	Friday, August 27, 2022 10:00AM
{{Similar Artists}}	Similar Artists	Calvin Harris, Paul Van Dyke, Diplo
{{Venue}}	Venue/Stage name	The Parish
{{Genre}}	Genre	EDM
{{Ticket Link}}	Link to main ticketing page	https://www.seetickets.us/event/Future-BassCampfeatKnowMatterandPillager/441871
{{Facebook Event Link}}	Link to the Facebook Event	https://found.ee/FutureBassCamp_RSVP
{{Advanced Price}}	Price of tickets in advance	$25
{{Day of Show Price}}	Price of tickets day of show	$35
{{Budget}}	Show Budget	$1,000
{{Event Dates List}}	A list of all dates associated with the show	Announce Date: Tuesday, October 18, 2022 10:00AM Venue Presale Date: Thursday, October 20th 10:00AM (Code: DEMO) On Sale Date: Friday, October 21, 2022 10:00AM

Need additional merge tags added? Reach out to your Sparrow rep and we’ll see if we can add them!