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Supported Merge Tags

Merge tags can be used in Email Templates, Graphics or Marketing Plans. All merge should be noted using double brackets (e.g. {{insert merge tag here}} ).
{{Event Name}}
Main Show Name
Paul Oakenfold
{{Event Date}}
Simple show date
{{Pretty Date}}
Formatted show date
Thursday, August 26, 2021
Simple announce date + time
8/20/2021 10:00AM
{{Pretty Announce Date}}
Formatted announce date + time
Friday, August 20, 2021 10:00AM
{{On Sale}}
Simple on sale date + time
8/27/2021 10:00AM
{{Pretty On Sale Date}}
Formatted on sale date + time
Friday, August 27, 2022 10:00AM
{{Similar Artists}}
Similar Artists
Calvin Harris, Paul Van Dyke, Diplo
Venue/Stage name
The Parish
{{Ticket Link}}
Link to main ticketing page
{{Facebook Event Link}}
Link to the Facebook Event
{{Advanced Price}}
Price of tickets in advance
{{Day of Show Price}}
Price of tickets day of show
Show Budget
{{Event Dates List}}
A list of all dates associated with the show
Announce Date: Tuesday, October 18, 2022 10:00AM Venue Presale Date: Thursday, October 20th 10:00AM (Code: DEMO) On Sale Date: Friday, October 21, 2022 10:00AM
Need additional merge tags added? Reach out to your Sparrow rep and we’ll see if we can add them!