Supported Merge Tags

Merge tags can be used in Email Templates, Graphics or Marketing Plans. All merge should be noted using double brackets (e.g. {{insert merge tag here}} ).


{{Event Name}}

Main Show Name

Paul Oakenfold

{{Event Date}}

Simple show date


{{Pretty Date}}

Formatted show date

Thursday, August 26, 2021


Simple announce date + time

8/20/2021 10:00AM

{{Pretty Announce Date}}

Formatted announce date + time

Friday, August 20, 2021 10:00AM

{{On Sale}}

Simple on sale date + time

8/27/2021 10:00AM

{{Pretty On Sale Date}}

Formatted on sale date + time

Friday, August 27, 2022 10:00AM

{{Similar Artists}}

Similar Artists

Calvin Harris, Paul Van Dyke, Diplo


Venue/Stage name

The Parish




{{Ticket Link}}

Link to main ticketing page

{{Facebook Event Link}}

Link to the Facebook Event

{{Advanced Price}}

Price of tickets in advance


{{Day of Show Price}}

Price of tickets day of show



Show Budget


{{Event Dates List}}

A list of all dates associated with the show

Announce Date: Tuesday, October 18, 2022 10:00AM Venue Presale Date: Thursday, October 20th 10:00AM (Code: DEMO) On Sale Date: Friday, October 21, 2022 10:00AM

Need additional merge tags added? Reach out to your Sparrow rep and we’ll see if we can add them!

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